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Media Interview Tips: The Post-Interview Follow-Up

Thu, 06 Oct 2005 13:41:07 -0700

Post-Interview Follow-Up Tips After your interview and thank you note, how long do you wait until you pitch them again for another interview? This depends on your topic or area of expertise and how often it appears in the media. Two months is probably a safe bet to re-pitch if you can offer a fresh angle. However, pay attention to trends in media coverage and always look for a hook to your area of expertise to pitch them on. If your topic is a hot topic a few weeks after your first interview, send them a NEW pitch with a different angle, not the same one. No one wants to hear you say the same thing over and over again. If you can offer a fresh perspective you will go a long way toward building a lasting relationship with your contacts. Remember, once you have contact with the media, save the contact information. This could prove valuable down the line.

Media Interview Tips: The Thank You Note

Thu, 06 Oct 2005 01:26:24 -0700

The Thank You Note: Sending a prompt and short "Thank You" note by email or mail is a great first step to getting re-invited to the show. This should be brief, friendly and sent no later than a day after the interview. If you are sending a book as a follow up, include a handwritten note. However, do not plead for another interview. Just keep it simple and to the point.

Media Interview Tips: Build and maintain the relationship

Thu, 06 Oct 2005 01:24:39 -0700

Build and maintain the relationship Once you have a successful interview, try to build the relationship. It will take time, but it takes very little effort on your part to do so. Here are some tips from seasoned PR people on building the relationship for the next time. Listen to the show, read their stories, watch their shows from time to time. Send a brief note if you honestly liked a certain show or interview. Keep it short, honest and not too congratulatory. Always introduce yourself with details of your last contact when sending following up. Remember, even if your interview was a few weeks ago, they will likely have talked to dozens of people since then. A simple "Hi, this is Joe, you interviewed me about my book, 'How to boil Water,' in March," goes a long way.

Shipping Publicity Materials Tips: 5 Simple Tips on Sending Items to the Media

Sat, 01 Oct 2005 15:25:00 -0700

Simple Tips on Shipping Items to the Media

Always send with Tracking - It is worth the peace of mind.

Toss in a personal note - Heck, handwritten if you can do it.

Send a signed copy.

Never Make a Reporter or Editor sign for an item: Make sure youhave signed a release to allow the shipper to leave the package withouta signature. These folks are very busy and will get very annoyedif pulled out of a meeting to sign for a package.

Confirm the address by email. They may want it sent totheir home, or other office.

Shipping Publicity Materials Tips: Follow-up!

Fri, 30 Sep 2005 15:21:42 -0700

Follow-up! Follow-up is always recommended, if for nothing else than to confirm delivery. However, it also gives you an opportunity to inform them of any new developments in your issue or other stories that relate to yours they might be interested in. The bottom line is to make your follow up unobtrusive. In other words, unless you already know this person very well, DO NOT CALL. Send a brief email note asking them to confirm delivery of your materials and update them with anything new. Even though the package arrived, don't assume they have picked it up yet.

Shipping Publicity Materials Tips: How to send your book

Fri, 30 Sep 2005 15:19:14 -0700

How to send your book You may get a request for your materials to be sent overnight. If so, Do it. It is a rare request these days, but at least prepare for this possibility before your campaign. Get a few copies and all your shipping materials ready before you begin your campaign. More often a two day delivery service is perfectly fine. It is also acceptable to ask how quickly they need the materials. They may have several things "in the hopper," or be headed out on vacation for two weeks, in which case you want to time your package with their return to the office or before they leave.

Shipping Publicity Materials Tips: What Should you Send?

Fri, 30 Sep 2005 15:16:59 -0700

What to Send? Include a press release, press kit or something tangible beyond your book. Editors receive tons of stuff all that time, both requested and not, and they will inevitably look at your item and ask, "Now, why did I get this thing?" The press release, your contact card clipped to the book or a reviewers kit can help them with recalling your materials.

Shipping Publicity Materials Tips: Always Send with Tracking

Fri, 30 Sep 2005 15:10:30 -0700

Always Send with Tracking Editors get tons of stuff and tend to lose it all. Let your budget be your guide, but often sending an item without tracking can be money down the drain. Things do get lost, of course, and it can often take several days to find out if something was received or not and then correct it. Don't lose this valuable time. Send it right the first and only time. This also saves you from making time consuming follow up calls that only serve to distract both parties from the real story - your book - and toward your unfortunate shipping choice. It is worth the few dollars.

The 3 Key "Must have" Elements you Need in Your Pitch

Fri, 30 Sep 2005 13:35:00 -0700

These are the three most essential elements to have in your pitch or press release. Sample Questions While these may not used in the interview, they help illustrate your topic and what you are willing to talk about. Make these interesting and perhaps something you wouldn't ideally want to answer. Remember, if your questions are too self-serving (Now, why is your book so incredibly interesting? ), or too "softball," you may lose credibility with the producer and they may not contact you. Make these interesting and salient - try to tie your topic to something in the news or in the media. Of course, make sure you can answer the questions. Links Do you have a website? Journalists always want more background information and a measure of credibility in their potential guests. A great way to provide this is to put a hyperlink in your pitch. Include links to your website or other relevant site. Have a review you are proud of? Favorable consumer feedback on Amazon? Put in the links! They can help you out. Contact Numbers Some Radio Shows will call you, but most will schedule with you via email. Include your full contact information in your pitch, including your cell number and any alternate email address you might have.

99pr.com Launches new Website

Sun, 28 Aug 2005 01:58:12 -0700

99pr.com Launches new Website