The Subject Line is the first thing your recipients read and it is in many ways the most important aspect of your campaign. Read on for some seasoned advice.
It used to be a
press release or pitch was judged
by the first paragraph. Now it is judged by the subject
line.
With
overloaded mailboxes, you need to stand out to get noticed.
Therefore, make this space count. 99PR's
subject lines are only 80 characters
long. Make an impact!
Make it relevant, topical and interesting
Tie your subject to recent news events or
trends in the media
