Pitch Tips

The pitch is where your writing needs to be very concise and snappy.  Get to the point!  This is not the place for an elegantly constructed logical argument; it is where you have to grab their attention and make them want to speak with you.  Tell your story as succinctly as possible.  A pitch or press release is really designed to make the reader want more information, be it an interview or a request for your book or product. Therefore:

• Ask direct questions, tell them up front what you can offer. 
• If you want them to request your book, ask them right away - get to the point!
• Tell them what it is you can offer them
• Write out 5-10 questions they can ask you during your interview.  They may not use them, but it will get them thinking
• Try to tie your subject or area of expertise to a current story in the news. - Be timely!
• Use some formatting - do not go overboard, but 99pr.com will send HTML formatted email with basic formatting including, Bold, Italics, Underline, Bullets and hyperlinks.