The pitch should be fairly short and concise, between 200-400 words, not counting the press release if you include it in the text.
Should I Include the press release, or not?
This depends on what stage you are in your campaign. If you put out a press release a few months ago, you may just want to link to it online, as you want your pitch to seem as fresh as possible. If your book or product is new, then a press release is a must.
