After your interview and thank you note, how long do you wait until you pitch them again for another interview?
This depends on your topic or area of expertise and how often it appears in the media. Two months is probably a safe bet to re-pitch if you can offer a fresh angle. However, pay attention to trends in media coverage and always look for a hook to your area of expertise to pitch them on. If your topic is a hot topic a few weeks after your first interview, send them a NEW pitch with a different angle, not the same one. No one wants to hear you say the same thing over and over again. If you can offer a fresh perspective you will go a long way toward building a lasting relationship with your contacts.
Remember, once you have contact with the media, save the contact information. This could prove valuable down the line.
