Build and maintain the relationship

Once you have a successful interview, try to build the relationship. It will take time, but it takes very little effort on your part to do so. Here are some tips from seasoned PR people on building the relationship for the next time.

Listen to the show, read their stories, watch their shows from time to time.

Send a brief note if you honestly liked a certain show or interview. Keep it short, honest and not too congratulatory.

Always introduce yourself with details of your last contact when sending following up. Remember, even if your interview was a few weeks ago, they will likely have talked to dozens of people since then. A simple "Hi, this is Joe, you interviewed me about my book, 'How to boil Water,' in March," goes a long way.